Beauty and Skincare Trends for 2018

Jan 16, 2018 | Jenni Ashford

Skincare and beauty trends for 2018 all point towards the Japanese aesthetic principals of ‘kanso, shibui and seijaku’ – simplicity, understated beauty and energised calm.

We have scoured magazines and blogs to compile the key trends emerging from the world of beauty and fashion to guide you seamlessly into the spring and summer feeling your best and looking ‘totally 2018’. Read on to find out about the top trends on the horizon and what we recommend.


Clean products

A shift along from just ‘natural’; ‘clean’ skincare means products that are free of harmful ingredients such as silicones, parabens and sulfates. Added to products from shampoos to face creams as preservatives, detergents and shine-enhancers amongst other things, these chemicals have varying levels of side-effects, from damage to your skin and hair over time, to suspected health implications. At Wear Park Spa we use ESPA which is 99% natural and never contains any of those chemical ingredients, meaning it’s a good choice for ‘clean’ skincare.  ESPA is completely free from synthetic colour or fragrance, mineral oil, silicone, alcohol, parabens, PEGS, PEG derivatives, SLS and SLES.


Simple beauty

Technological advancements have produced increasingly multi-purpose products. Simplicity and ease form the basis of the 2018 beauty regime…less time needed, less damaging to the environment and more effective results.

Try the 5 star rated ESPA Tri Active Instant Facial serum. An advanced age-defying 3-in-1 serum, essence and treatment oil to instantly smooth and hydrate while brightening the complexion, for skin that is revitalised and glowing, in one easy step.


Anti-pollution defences

In the UK, sales of anti-pollution skincare hit £3.1 million in the latter half of 2017.
The war is on against environmental damage from air conditioning, heating, captive bacteria in closed buildings and public transport and the blue light radiation from computer screens. The HEV light and infrared (IR) light (photo light) from tablets, computers and smartphones can lead to premature aging and skin damage. Try a layer of ESPA Optimal Skin ProDefence over your moisturiser for an ultra-light skin shield for natural ‘clean’ protection from environmental exposure to rehydrate skin and restore its natural strength.

See our Detox Facial and Body Wrap Offer.


Bespoke skincare

Your skin is unique and so it makes sense to have a personalised, bespoke approach to looking after it. 2018 is the year to embrace individual skincare needs – there is even a bespoke mascara on the market! The shade inclusive foundation launched by Fenty Beauty offers 40 different shades and is leading the way for other beauty products. On Pintrest, there was a 378% increase on the search ‘complexion matching’ last year. The ESPA experience starts with a SkinVision UV analysis to reveal the hidden secrets of your skin. Empowered by this knowledge your spa therapist will create a perfectly bespoke skincare regime for you. If you are having a facial, they will tailor it to your specific skin requirements.


Your body is a temple

2018 takes on the Brazilian approach to all-over skincare, where preened and primed skin from top to toe has long been ‘de rigueur’. No longer is it one way for your face, another for your body…there are body cleansers, body serums and SPF body moisturisers emerging to give you an all-over glow. Body specific masks for chest, arms, breasts, tummies and hands will add a new element to beach-body-ready this summer. ESPA Body Wraps are a sure-fire way to ride the wave of this skincare trend…choose from an Algae Body Mask or a Marine Mud Mask, following an invigorating ESPA salt scrub to give toxins the heave-ho and leave you showing off your toned, baby-soft-smooth skin.

Finally, giving skin a daily brush will significantly improve tone, helping to banish cellulite and boost cell renewal for smoother, softer, more radiant skin.  The ESPA Body Brush is simply the best gift your body £20 can buy. With natural bristles from Mexican cactus plants swiftly stimulating circulation and eliminating toxins, you’ll notice immediate improvements in skin tone.



Superdrug reports face mask sales have doubled in 2017…with the Instagram and Snapchat selfie revolution no doubt playing a part. There are masks for every occasion and for each area of the face and body. The Radaras 3D printed eye patches are reportedly a revolution in anti-aging eye care. The ESPA Overnight Hydration Mask has been well-received in the beauty world – and is always on the top-tip list from our spa therapists! An intensely hydrating overnight treatment mask which leaves the complexion visibly replenished and radiant, every time.


Less is more returns to the fore

Angelic iridescence, a flush of pink on cheeks and lips with natural, healthy-looking lashes are back in a big way for 2018.  Contouring is out! Eyelash extensions are out! Insta-perfect made-up faces are out!

Pintrest report a 345% increase in saves on searches for face rollers, whether derma, quartz or jade. Some ESPA facials benefit from a facial skin brush to really boost circulation to the face. Cleansing oil has had a 555% increase. It seems the mantra ‘prevention is better than cure’ is back with a vengeance.

Classic blush draping has taken over from contouring, with a fresh pink applied to the cheeks. Rose gold will be a top choice for eyes and cheeks with sparkle and shimmer abundant. Lip tones are set to be bright and beautiful with perky pinks and reds. Lashes are in for a treat with serums to boost thickness and length. Make the most of what you’ve got! At Wear Park Spa, our Lash Lift treatment has exploded in popularity, safely making your own lashes look longer, thicker and darker for up to 8 weeks. In January, we are offering a free eyebrow tidy and tint, during every Lash Lift appointment, saving you £15!


Our top recommendation for 2018 skincare

ESPA’s Optimal Skin ProCleanser is a ‘clean’, multi-tasker that is a sure-fire way to get your skin in top condition for a naturally fresh, glowing skin, ready for a super-light foundation. This 3-in-1 gel cleanser, exfoliator and mask, ticks many boxes for 2018 skincare trends. It is nourishing, smoothing and visibly brightens the complexion, while saving you time, reducing packaging, completely natural with ‘clean’ ingredients and as with all ESPA products, is made in England.


Let us help you

ESPA’s responsive products work in harmony with all skin types to nourish, balance and restore radiance, while optimising skin’s long-term natural health. Book an appointment with our spa therapists for a facial or body treatment or simply pop in to find the best ESPA products for your unique skin.


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