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The ‘Women In Golf Charter’ started in 2018, to promote an industry-wide commitment to developing a more inclusive culture of golf for women and girls. Last October, The R&A launched the #FOREeveryone campaign to support the charter. The campaign encourages clubs to consider how they can evolve to welcome more women and girls to the game, challenge stereotypes and prove that it is an enjoyable pastime and career for people of all ages and genders.
Exeter Golf and Country Club has been accepted as a signatory of the ‘Women In Golf Charter’, pledging their ‘Charter Commitment’ to make golf at the club more accessible, attractive and welcoming to women and girls in the city.
As well as women’s Get Into Golf coaching programmes, the club has ran regular free taster events for women and a #FizzandFriendship campaign advertised extensively across digital and traditional marketing channels including a billboard. A women’s golf video was created and used across social media and on the website, with a strong message advocating fresh air, fun and friendship. A ‘Golfer – Non Golfer’ competition took place with beginners joining up with experienced female golfers for a light-hearted introduction to the game. A ‘golf buddy’ system was introduced, with a Women’s Golf Ambassador appointed to help make new joiners feel welcomed and part of the social scene.
Exeter Golf and Country Club won the England Golf ‘Most Welcoming Club Award’ in 2019. One of the reasons for the recognition was the ongoing advocacy to attracting more women to the game, taking part in England Golf’s ‘Women On Par’, ‘Why I Golf’ and ‘Girls Golf Rocks’ campaigns.
Darren Everett, Director of Golf at Exeter Golf and Country Club said, “I am delighted that our commitment to women’s golf has been accepted by The R&A ‘Women In Golf Charter’ as we have worked hard to create pathways and opportunities for women to try the game. Our coaching programmes emphasize the fun side of the game, to support new players through the learning process, before merging them into the academy membership with ongoing mentoring.”
Exeter Golf and Country Club has committed to increasing the ladies membership number by 10%.
For younger girls, the club has both a Junior Academy and Get Into Golf programmes to guide them through to junior membership, which opens up the ability to play in both junior and women’s competitions as well as mixed competitions.
Inclusivity in golf is an ongoing hot topic, with Darren being interviewed this month by CNN Sport in an article covering all aspects of making golf accessible to all.
New dates for women’s Get Into Golf courses will be announced soon, along with a new date for a free taster session in the spring.
What is the purpose of the Women in Golf Charter?
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